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Chanel surprises with its new campaign

Chanel nobody knows reinvent itself as still being one of the houses of fashion world’s more traditional. For the new Spring Summer 2012 campaign of Chanel, Karl Lagerfeld has chosen a setting for a refined air staging and elegant.

Chanel surprises with its new campaign


As background, a game of contrasts, sea and sky, black and white, a linear landscape. The models Saskia de Brauw and Joan Smalls become, under the objective of the creator, in contemporary nymphs with ultra-feminine silhouette, light and graphic. A new campaign, original and courageous not leave you indifferent, and the theme of sport as a backdrop.

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