Prada invites us once again to a world of fantasy with its Spring Summer 2012 men’s campaign. Cool pictures featuring various models of the house, we provide an extra dose of whimsy with retro-inspired landscapes and pop art created by designers and Fausto Ippolito Pestellini Laparelli Fantinuoli.

The photographs that make a new and different aesthetics, are captured by the lens of Phil Meech, Jeroen Koolhaas and Lok Jansen. Miuccia, always innovative, proposes golf sets, lots of color and fun prints, moving into a peculiar art form. A definite success, you trust?