Vanessa Paradis has been chosen by H & M collection to embody the new Conscious of his line, which specializes in sustainable development.

The French actress and singer joins a stable of ambassadors attractive and unique.

It never stops H & M, which currently offers the muses of the most desirable time. While the top Georgia May Jagger is to represent their line rock, Laetitia Casta lends her curves devastating to their last lingerie collection. As for Beyonce, she should lend her face squarely the ad campaign next season (but shhh, it’s still a secret).

One might think that the giant Swedish ambassadors gathered enough for years to come, but they did not count on the presence of Vanessa Paradis, who has been announced as the new face of the line that specializes in developing sustainable brand.

The French singer and actress door turn a khaki jacket with floral details, a tropical printed top and a gorgeous white dress with ruffles. The entire collection comes from sustainable materials such as organic cotton, recycled polyester and Tencel. Romantic and spring, the new line should not leave us insensitive at the onset of the first rays of sun.

Vanessa Paradis perfectly embodies this collection, which also offers clothing for men and children. “I love being part of this Project.

Myself, I try to buy sustainable and vintage clothing are an essential part of my wardrobe. I love this line because it respects the environment and recycle old clothes “, told Vanessa Paradise in a statement explaining his decision to work with the Swedish label.

The new Conscious collection will be available in all stores H & M from the end of March. Its launch will coincide with the beginning of a huge collection of clothes. Reported for each bag, H & M will offer you a discount. A nice way to eco-responsible shopper without breaking the bank.